The Role of Customer Brand Engagement in Mediating the Effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty

This study aims to determine the role of Customer Brand Engagement in mediating the effect of Brand Expressiveness and Brand Community Identification on Brand Loyalty. The research used a quantitative research method by distributing questionnaires to 180 consumers in Cirebon City who used an iPhone...

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Autori principali:	Firda Alvi Damayanti, Dimas Bayu Wicaksono, Muhammad Rivaldi Shadam, Aang Curatman
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-07-01
Serie:	Indonesian Interdisciplinary Journal of Sharia Economics
Soggetti:	Customer Brand Engagement Brand Expressiveness Brand Community Identification Brand Loyalty
Accesso online:	https://e-journal.uac.ac.id/index.php/iijse/article/view/5066
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