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THE INFLUENCE OF SERVICE QUALITY, WORD OF MOUTH, AND BRAND IMAGE ON LOYALTY WITH IBRAHIMY SITUBONDO UNIVERSITY STUDENT SATISFACTION MEDIATION

This research aims to determine the influence of quality of service, Word of Mouth, and brand image on student loyalty by mediating student satisfaction at Ibrahimy Situbondo University. This study utilizes a research methodology. This study's population consists of active Ibrahimy University studen...

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Principais autores: Moch. Syafi'i, Diah Yulisetiarini, Hari Sukarno
Formato: Artigo
Idioma:Inglês
Publicado em: Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Universitas Ibrahimy 2024-06-01
coleção:Lisan Al-Hal: Jurnal Pengembangan Pemikiran dan Kebudayaan
Assuntos:
brand image
loyalty
satisfaction
service quality
word of mouth
Acesso em linha:https://journal.ibrahimy.ac.id/index.php/lisanalhal/article/view/4782
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