The impact of social media on consumer boycotts: Mediating roles of animosity, behavioral control, and efficacy

The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts. It explores the mediating roles of consumer animosity, perceived behavioral control, and perceived efficacy in shaping...

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Detalhes bibliográficos

Principais autores:	Khalid Mady, Mohamed Salaheldeen, Hashim Refaat, Mohamed Battour
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Elsevier 2025-01-01
coleção:	Social Sciences and Humanities Open
Assuntos:	Consumer boycott Social media influence Consumer activism
Acesso em linha:	http://www.sciencedirect.com/science/article/pii/S2590291125007703
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