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The impact of social media on consumer boycotts: Mediating roles of animosity, behavioral control, and efficacy

The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts. It explores the mediating roles of consumer animosity, perceived behavioral control, and perceived efficacy in shaping...

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Uloženo v:
Hlavní autoři: Khalid Mady, Mohamed Salaheldeen, Hashim Refaat, Mohamed Battour
Médium: Artigo
Jazyk:Inglês
Vydáno: Elsevier 2025-01-01
Edice:Social Sciences and Humanities Open
Témata:
Consumer boycott
Social media influence
Consumer activism
On-line přístup:http://www.sciencedirect.com/science/article/pii/S2590291125007703
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