The impact of social media on consumer boycotts: Mediating roles of animosity, behavioral control, and efficacy

The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts. It explores the mediating roles of consumer animosity, perceived behavioral control, and perceived efficacy in shaping...

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Главные авторы:	Khalid Mady, Mohamed Salaheldeen, Hashim Refaat, Mohamed Battour
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Elsevier 2025-01-01
Серии:	Social Sciences and Humanities Open
Предметы:	Consumer boycott Social media influence Consumer activism
Online-ссылка:	http://www.sciencedirect.com/science/article/pii/S2590291125007703
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