The impact of social media on consumer boycotts: Mediating roles of animosity, behavioral control, and efficacy
The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts. It explores the mediating roles of consumer animosity, perceived behavioral control, and perceived efficacy in shaping...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Elsevier
2025-01-01
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| Серія: | Social Sciences and Humanities Open |
| Предмети: | |
| Онлайн доступ: | http://www.sciencedirect.com/science/article/pii/S2590291125007703 |
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