The impact of social media on consumer boycotts: Mediating roles of animosity, behavioral control, and efficacy
The study aims to investigate the impact of social media on consumer boycott behavior, focusing on how social media usage influences consumer intentions to participate in boycotts. It explores the mediating roles of consumer animosity, perceived behavioral control, and perceived efficacy in shaping...
Guardat en:
| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Elsevier
2025-01-01
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| Col·lecció: | Social Sciences and Humanities Open |
| Matèries: | |
| Accés en línia: | http://www.sciencedirect.com/science/article/pii/S2590291125007703 |
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