The Influence of Content Marketing, Content Quality, and Brand Image on the Purchase Intention of Skintific Products Through the Official TikTok

This study aims to find out how the Influence of Content Marketing, Content Quality, and Brand Image on Puchase Intention in  Skintific skincare products  through TikTok video content. This research method uses quantitative methods. The population in this study is consumers of Skintific products. Th...

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Үндсэн зохиолчид:	Putri Adi Rahmawati, Lailatul Farida
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin 2024-08-01
Цуврал:	Journal of Economics Education and Entrepreneurship
Нөхцлүүд:	content marketing content quality brand image purchase intention
Онлайн хандалт:	https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/12157
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!