Factors Influencing Consumer Purchase Intention on Products Communicated through TikTok Live Streaming among GCBS Students
This study investigates the factors influencing consumer purchase intentions during TikTok live streaming among students at Gedu College of Business Studies in Bhutan. As TikTok rapidly gains popularity as a digital marketing platform, understanding the dynamics of live streaming commerce becomes c...
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| Автори: | , , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Gedu College of Business Studies, Royal University of Bhutan
2025-07-01
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| Серія: | Bhutan Journal of Business and Management |
| Предмети: | |
| Онлайн доступ: | https://bjbm.gcbs.edu.bt/index.php/bjbm/article/view/63 |
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