The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop
The TikTok Shop platform is one example of how the advancement of digital technology has altered how consumers shop. Influencer marketing and live streaming are two increasingly common marketing techniques for drawing customers. The purpose of this study is to examine how TikTok Shop users' decisio...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fakultas Ekonomi dan Bisnis Islam
2025-06-01
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| Serie: | Mabsya |
| Soggetti: | |
| Accesso online: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/13696 |
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