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Pengaruh Siaran Langsung dan Kemudahan Terhadap Minat Beli Mahasiswa UCIC Pada Platform TikTok Shop

Competition in the business world is currently getting tighter with technological developments which have resulted in business people carrying out digital promotion strategies with live broadcasts through the TikTok platform in order to attract consumers to buy products. Therefore, this study was c...

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Principais autores: Nur'aeni Mulyandani, Oryz Agnu Dian Wulandani
Format: Artigo
Sprog:Inglês
Udgivet: Forum Kerjasama Pendidikan Tinggi 2024-09-01
Serier:Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
Fag:
Live Streaming
Convenience
Purchase Intention
TikTok Shop
Online adgang:https://journal.fkpt.org/index.php/JAMEK/article/view/1475
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