How Purchase Decision Mediates Electronic Word of Mouth's Impact on Customer Satisfaction: A Case in Shopee Application

Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an Indonesian top-commerce platform. The study aims to analyze the influence of eWOM on PDC, the impact of PDC on CSF, and the mediating ro...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Bonita Septiani Heda, Edy Yulianto, Sunarti Sunarti
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	University of Brawijaya 2024-06-01
Σειρά:	Profit: Jurnal Administrasi Bisnis
Θέματα:	electronic word of mouth purchase decision customer satisfaction shopee online review
Διαθέσιμο Online:	https://profit.ub.ac.id/index.php/profit/article/view/2751
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