How Purchase Decision Mediates Electronic Word of Mouth's Impact on Customer Satisfaction: A Case in Shopee Application
Examination of the relationships between Electronic Word of Mouth (eWOM), Purchase Decision (PDC), and Customer Satisfaction (CSF) within the context of Shopee, an Indonesian top-commerce platform. The study aims to analyze the influence of eWOM on PDC, the impact of PDC on CSF, and the mediating ro...
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| 主要な著者: | , , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
University of Brawijaya
2024-06-01
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| シリーズ: | Profit: Jurnal Administrasi Bisnis |
| 主題: | |
| オンライン･アクセス: | https://profit.ub.ac.id/index.php/profit/article/view/2751 |
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