Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends

This study aims to analyze the antecedents of satisfaction and continued use intention and investigate the effects of satisfaction and continued use intention towards Indonesian Mobile Legends players purchase intention and willingness to purchase for microtransactions. The population of this study...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Wilson James Metasurya Loa, Margaretha Pink Berlianto
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Universitas Tarumanagara 2022-10-01
Σειρά:	Jurnal Manajemen
Θέματα:	antecedents; satisfaction; continued use intention; purchase intention, willingness to purchase.
Διαθέσιμο Online:	http://ecojoin.org/index.php/EJM/article/view/1022
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