Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends

This study aims to analyze the antecedents of satisfaction and continued use intention and investigate the effects of satisfaction and continued use intention towards Indonesian Mobile Legends players purchase intention and willingness to purchase for microtransactions. The population of this study...

Descripció completa

Dades bibliogràfiques

Autors principals:	Wilson James Metasurya Loa, Margaretha Pink Berlianto
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Tarumanagara 2022-10-01
Col·lecció:	Jurnal Manajemen
Matèries:	antecedents; satisfaction; continued use intention; purchase intention, willingness to purchase.
Accés en línia:	http://ecojoin.org/index.php/EJM/article/view/1022
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!