Drivers Of Purchase Intention And Willingness To Pay Microtransactions In Mobile Legends

This study aims to analyze the antecedents of satisfaction and continued use intention and investigate the effects of satisfaction and continued use intention towards Indonesian Mobile Legends players purchase intention and willingness to purchase for microtransactions. The population of this study...

全面介紹

書目詳細資料

Principais autores:	Wilson James Metasurya Loa, Margaretha Pink Berlianto
格式:	Artigo
語言:	Inglês
出版:	Universitas Tarumanagara 2022-10-01
叢編:	Jurnal Manajemen
主題:	antecedents; satisfaction; continued use intention; purchase intention, willingness to purchase.
在線閱讀:	http://ecojoin.org/index.php/EJM/article/view/1022
標簽:	添加標簽 沒有標簽, 成為第一個標記此記錄!