E-WOM, VIRAL MARKETING, AND MUSLIM FASHION PURCHASE DECISIONS
The increasingly widespread use of digital media has changed consumer behavior patterns in purchasing Muslim fashion products today. This is reflected in the role of electronic word of mouth (e-WOM) and viral marketing, which are now important strategies for companies in influencing the purchasing d...
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| Hlavní autoři: | , , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universitas Airlangga
2026-06-01
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| Edice: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Témata: | |
| On-line přístup: | https://e-journal.unair.ac.id/JEBIS/article/view/79143 |
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