E-WOM, VIRAL MARKETING, AND MUSLIM FASHION PURCHASE DECISIONS
The increasingly widespread use of digital media has changed consumer behavior patterns in purchasing Muslim fashion products today. This is reflected in the role of electronic word of mouth (e-WOM) and viral marketing, which are now important strategies for companies in influencing the purchasing d...
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| Главные авторы: | , , |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universitas Airlangga
2026-06-01
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| Серии: | JEBIS (Jurnal Ekonomi dan Bisnis Islam) |
| Предметы: | |
| Online-ссылка: | https://e-journal.unair.ac.id/JEBIS/article/view/79143 |
| Метки: |
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