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Toward an Adaptive IPO-Based Information Systems Framework for Customer Churn Management

The high churn rate in the telecommunications industry remains a persistent challenge affecting customer retention, revenue stability, and long-term competitiveness. Despite extensive research, most customer churn management (CCM) studies in the telecom sector focus narrowly on improving model accur...

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Principais autores: Mohammad Syibli, Rahmat Gernowo, Bayu Surarso, Aldi Setiawan, Nur Andi Setiabudi
Formato: Artigo
Idioma:Inglês
Publicado em: LPPM ISB Atma Luhur 2025-12-01
coleção:Jurnal Sisfokom
Assuntos:
adaptive framework
customer churn management
explainable ai
information systems
telecommunications
Acesso em linha:https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2552
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