PREDICTIVE ANALYSIS OF CUSTOMER CHURN IN TELECOM INDUSTRY USING SUPERVISED LEARNING
Customer acquisition and retention is a key concern for several industries and is particularly acute in fiercely competitive and fast growth businesses. Retaining a loyal customer is far more important than acquiring a new one, thus making customer churn one of the critical concerns for big corporat...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
ICT Academy of Tamil Nadu
2020-01-01
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| coleção: | ICTACT Journal on Soft Computing |
| Assuntos: | |
| Acesso em linha: | https://ictactjournals.in/paper/IJSC_Vol_10_Iss_2_Paper_5_2054_2060.pdf |
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