Toward an Adaptive IPO-Based Information Systems Framework for Customer Churn Management
The high churn rate in the telecommunications industry remains a persistent challenge affecting customer retention, revenue stability, and long-term competitiveness. Despite extensive research, most customer churn management (CCM) studies in the telecom sector focus narrowly on improving model accur...
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| Asıl Yazarlar: | , , , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
LPPM ISB Atma Luhur
2025-12-01
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| Seri Bilgileri: | Jurnal Sisfokom |
| Konular: | |
| Online Erişim: | https://jurnal.atmaluhur.ac.id/index.php/sisfokom/article/view/2552 |
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