Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention
We explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implicatio...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2024-09-01
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| Series: | Engineering Proceedings |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2673-4591/74/1/61 |
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