Why Do K-Pop Fans Buy Impulsively? A Study on Perceived Scarcity, FOMO, and Self-Control
Background: The development of Korean pop culture (K-pop) has become a global phenomenon that permeates various aspects of life, including Indonesia. Its success extends beyond the entertainment sector, significantly influencing the lifestyle and consumption behaviour of its enthusiasts. Many fans...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
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Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2025-07-01
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| Schriftenreihe: | Journal of Consumer Sciences |
| Schlagworte: | |
| Online-Zugang: | https://journal.ipb.ac.id/index.php/jcs/article/view/63236 |
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