From scarcity to impulse: how quantity and time constraints drive impulsive buying in blind box consumption in Thailand

This study investigates the psychological mechanisms driving impulsive buying behaviour in blind box consumption among Thai consumers, using the Stimulus-Organism-Response (SOR) framework as its theoretical foundation. Survey data were collected from 500 blind box consumers in Thailand and analysed...

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Auteurs principaux:	Adi Prasetyo Tedjakusuma, Waiphot Kulachai, Andri Dayarana K. Silalahi
Format:	Artigo
Langue:	Inglês
Publié:	Taylor & Francis Group 2026-12-01
Collection:	Cogent Business & Management
Sujets:	Scarcity anticipatory arousal FOMO perceived hedonic excitement impulsive buying self-control
Accès en ligne:	https://www.tandfonline.com/doi/10.1080/23311975.2026.2701502
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