From scarcity to impulse: how quantity and time constraints drive impulsive buying in blind box consumption in Thailand
This study investigates the psychological mechanisms driving impulsive buying behaviour in blind box consumption among Thai consumers, using the Stimulus-Organism-Response (SOR) framework as its theoretical foundation. Survey data were collected from 500 blind box consumers in Thailand and analysed...
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| Автори: | , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Taylor & Francis Group
2026-12-01
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| Серія: | Cogent Business & Management |
| Предмети: | |
| Онлайн доступ: | https://www.tandfonline.com/doi/10.1080/23311975.2026.2701502 |
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