CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES

Introduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and Indonesia regarding hedonic and utilitarian values....

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Autors principals:	Hendri Pujianto, Fithri Setya Marwati
Format:	Artigo
Idioma:	Inglês
Publicat:	Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2024-05-01
Col·lecció:	Jurnal Ekonomi dan Bisnis Airlangga
Matèries:	Consumer Behavior Hedonic Shopping Value Utilitarian Shopping Value Indonesia Thailand
Accés en línia:	https://e-journal.unair.ac.id/JEBA/article/view/56299
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