CONSUMER SHOPPING BEHAVIOR IN INDONESIA AND THAILAND: HEDONIC AND UTILITARIAN SHOPPING VALUES
Introduction: Shopping value, which influences shopping experiences, has garnered attention and constitutes a well-studied topic in marketing. This study aimed to measure and describe differences in consumer shopping behavior between Thailand and Indonesia regarding hedonic and utilitarian values....
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Fakultas Ekonomi dan Bisnis, Universitas Airlangga
2024-05-01
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| سلاسل: | Jurnal Ekonomi dan Bisnis Airlangga |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://e-journal.unair.ac.id/JEBA/article/view/56299 |
| الوسوم: |
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