Understanding Post-Purchase Regret through Fear of Missing Out: An S-O-R Perspective on Impulse Buying Behavior
This study aims to examine the effect of Fear of Missing Out (FoMO) on post-purchase regret with impulse buying as a mediating variable among Miniso consumers in Malang City. Drawing on the Stimulus–Organism–Response (SOR) framework, this research employs a quantitative explanatory design, collectin...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Indonésio |
| Publicat: |
Universitas Negeri Padang
2026-03-01
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| Col·lecció: | Jurnal Ecogen |
| Matèries: | |
| Accés en línia: | https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/69 |
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