Understanding Post-Purchase Regret through Fear of Missing Out: An S-O-R Perspective on Impulse Buying Behavior
This study aims to examine the effect of Fear of Missing Out (FoMO) on post-purchase regret with impulse buying as a mediating variable among Miniso consumers in Malang City. Drawing on the Stimulus–Organism–Response (SOR) framework, this research employs a quantitative explanatory design, collectin...
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| Главные авторы: | , |
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| Формат: | Artigo |
| Язык: | Indonésio |
| Опубликовано: |
Universitas Negeri Padang
2026-03-01
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| Серии: | Jurnal Ecogen |
| Предметы: | |
| Online-ссылка: | https://pek.ppj.unp.ac.id/index.php/ecogen/article/view/69 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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