The Psychology of BNPL: A Systematic Review of Impulsive Buying and Post-Purchase Regret (2018–2025)

There is an increasing number of academic and regulatory investigations into the behavioral and psychological implications of using Buy Now, Pay Later (BNPL) services due to their rapid growth. There have been extensive investigations into impulse purchases using BNPL services; however, there has be...

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Bibliografiske detaljer

Principais autores:	Omar Munther Nusir, Che Aniza Che Wel, Siti Ngayesah Ab Hamid, Lamees Al-Zoubi, Ahmad Samed Al-Adwan
Format:	Artigo
Sprog:	Inglês
Udgivet:	MDPI AG 2026-01-01
Serier:	Journal of Theoretical and Applied Electronic Commerce Research
Fag:	Buy Now, Pay Later (BNPL) impulsive buying post-purchase regret consumer behaviour behavioural finance systematic literature review
Online adgang:	https://www.mdpi.com/0718-1876/21/2/43
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