Consumer and Market Antecedents of Repurchase Intention: Fear of Missing Out and Impulsive Buying as Serial Mediators
Fear of Missing Out (FoMO) has become a salient emotion in consumer markets shaped by social media, scarcity appeals, and social display. Yet limited research has examined FoMO as a consumption-specific emotion associated with consumer dispositions, situational cues, and post-purchase intentions. Dr...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
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| Fformat: | Artigo |
| Iaith: | Inglês |
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MDPI AG
2026-05-01
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| Cyfres: | Behavioral Sciences |
| Pynciau: | |
| Mynediad Ar-lein: | https://www.mdpi.com/2076-328X/16/6/871 |
| Tagiau: |
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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