Consumer and Market Antecedents of Repurchase Intention: Fear of Missing Out and Impulsive Buying as Serial Mediators
Fear of Missing Out (FoMO) has become a salient emotion in consumer markets shaped by social media, scarcity appeals, and social display. Yet limited research has examined FoMO as a consumption-specific emotion associated with consumer dispositions, situational cues, and post-purchase intentions. Dr...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
MDPI AG
2026-05-01
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| Series: | Behavioral Sciences |
| Assuntos: | |
| Acceso en liña: | https://www.mdpi.com/2076-328X/16/6/871 |
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