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Factors Influencing Consumer Impulsive Buying Behavior regarding Mobile Game Purchase Intention

We explored impulsive buying behavior regarding mobile games and the factors influencing it. Data were collected from 389 participants. The results presented differences between different types of impulse buying. The findings contribute to the future study of consumer behavior and provide implicatio...

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Principais autores: Jen-Chieh Chung, Ying-Hsiao Lai, Yu-Tzu Chang
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2024-09-01
coleção:Engineering Proceedings
Assuntos:
impulsive buying behavior
purchase intention
mobile game
Acesso em linha:https://www.mdpi.com/2673-4591/74/1/61
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