क्यूआर कोड

INFORMATION ASYMMETRY, TRUST DYNAMICS, AND CONSUMER SEGMENTATION IN CATFISH CONSUMPTION BEHAVIOR IN NIGERIA

This study examines consumers’ information use, trust formation, and consumption behavior in the catfish market using a multivariate segmentation approach based on principal component analysis and analysis of variance. Drawing on survey data, the study identifies three distinct consumer segments, Ca...

पूर्ण विवरण

में बचाया:
मुख्य लेखक: YINKA IBRAHIM AGBEYINKA
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Federal University Wukari 2026-04-01
श्रृंखला:International Studies Journal
विषय:
Catfish Consumption
Information Asymmetry
Consumer Segmentation
Trust Formation
Food Choice Behavior
Nutritional Information
ऑनलाइन पहुंच:https://wissjournals.com.ng/index.php/wiss/article/view/1026
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