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INFORMATION ASYMMETRY, TRUST DYNAMICS, AND CONSUMER SEGMENTATION IN CATFISH CONSUMPTION BEHAVIOR IN NIGERIA

This study examines consumers’ information use, trust formation, and consumption behavior in the catfish market using a multivariate segmentation approach based on principal component analysis and analysis of variance. Drawing on survey data, the study identifies three distinct consumer segments, Ca...

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Hlavní autor: YINKA IBRAHIM AGBEYINKA
Médium: Artigo
Jazyk:Inglês
Vydáno: Federal University Wukari 2026-04-01
Edice:International Studies Journal
Témata:
Catfish Consumption
Information Asymmetry
Consumer Segmentation
Trust Formation
Food Choice Behavior
Nutritional Information
On-line přístup:https://wissjournals.com.ng/index.php/wiss/article/view/1026
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