INFORMATION ASYMMETRY, TRUST DYNAMICS, AND CONSUMER SEGMENTATION IN CATFISH CONSUMPTION BEHAVIOR IN NIGERIA

This study examines consumers’ information use, trust formation, and consumption behavior in the catfish market using a multivariate segmentation approach based on principal component analysis and analysis of variance. Drawing on survey data, the study identifies three distinct consumer segments, Ca...

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Glavni avtor:	YINKA IBRAHIM AGBEYINKA
Format:	Artigo
Jezik:	Inglês
Izdano:	Federal University Wukari 2026-04-01
Serija:	International Studies Journal
Teme:	Catfish Consumption Information Asymmetry Consumer Segmentation Trust Formation Food Choice Behavior Nutritional Information
Online dostop:	https://wissjournals.com.ng/index.php/wiss/article/view/1026
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