How influencer credibility relates to purchase intention toward upcycled foods: evidence from Chinese social media users
IntroductionUpcycled foods offer a potential way to reduce food waste and support resource circularity, but consumers may remain uncertain about their ingredient sources, processing methods, and safety. In a Chinese social media context, influencers may help consumers interpret this unfamiliar food...
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| Egile Nagusiak: | , , , |
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| Formatua: | Artigo |
| Hizkuntza: | Inglês |
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Frontiers Media S.A.
2026-07-01
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| Saila: | Frontiers in Sustainable Food Systems |
| Gaiak: | |
| Sarrera elektronikoa: | https://www.frontiersin.org/articles/10.3389/fsufs.2026.1829877/full |
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