The influence of celebrity credibility, attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention for natural beauty care products

The growing importance of natural beauty care products among consumers is increasingly driven by social media networks, which play a substantial role in promoting sustainable consumption. This study examines the influence of Celebrity Credibility, Celebrity Attractiveness, and Social Media Influence...

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Autors principals:	Md Shamim Hossain, Tarannum Islam, Md. Asaduzzaman Babu, Mehejabin Moon, Mehanaj Mim, Md Tamjid Ul Alam, Aditya Bhattacharjee, Most. Sadia Sultana, Mst. Mumtahina Akter
Format:	Artigo
Idioma:	Inglês
Publicat:	Elsevier 2025-06-01
Col·lecció:	Cleaner and Responsible Consumption
Matèries:	Celebrity credibility Celebrity attractiveness Social media influence Trustworthiness Perceived quality Purchase intention
Accés en línia:	http://www.sciencedirect.com/science/article/pii/S2666784325000282
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