The Effect of Greenwashing on Consumers’ Green Purchase Intentions
Green marketing is widely used by brands all over the world using misleading ways to give brands an advantage to achieve their goals and sales. This is called greenwashing. The aim of the study is to examine the influence of greenwash on the purchase intentions among Egyptian consumers. It tested th...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Árabe |
| Udgivet: |
Arab Administrative Development Organization (ARADO)
2024-12-01
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| Serier: | المجلة العربية للإدارة |
| Fag: | |
| Online adgang: | https://aja.journals.ekb.eg/article_351679_c9804bff87e73ddc209f31a235f78621.pdf |
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