Unveiling Direct Effects of Service Quality and Price Perception on Brand Trust and Purchase Intention: A Comprehensive PLS-SEM Analysis
Tanzanian telecom industry has shifted from growth to customer retention, highlighting the importance of understanding service quality and price perception. This study explores how these factors influence customer satisfaction, brand trust, and purchase intention, using the SERVQUAL model, Expectanc...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of Oradea Publishing House
2025-09-01
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| Col·lecció: | Oradea Journal of Business and Economics |
| Matèries: | |
| Accés en línia: | https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2025/10/OJBE-September-21-35.pdf |
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