Analysis of the Influence of Brand Image and Customer Reviews on Purchase Decisions Mediated by Customer Trust in the Shopee Marketplace

This research highlights the importance of brand image management and customer reviews in influencing trust and purchasing behavior on the Shopee Marketplace platform. Research findings confirm that effective brand image management and positive customer reviews have a significant impact on customer...

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Ridho Ahbib Fahrurrazi, Ihwan Susila
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-05-01
Schriftenreihe:	Indonesian Interdisciplinary Journal of Sharia Economics
Schlagworte:	Brand Image Customer Reviews Purchase Decision Customer Trust Shopee Marketplace
Online-Zugang:	https://e-journal.uac.ac.id/index.php/iijse/article/view/4910
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