The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

The e-marketplace is a platform used by vendors to conduct transactions and shopping. The success of implementing an e-marketplace depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) and purchasing (reflective construct) values to measure the l...

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Үндсэн зохиолчид:	Tanaporn Hongsuchon, Khaled Mofawiz Alfawaz, Taqwa Hariguna, Othman Atti Alsulami
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Frontiers Media S.A. 2022-08-01
Цуврал:	Frontiers in Environmental Science
Нөхцлүүд:	e-marketplace customer learning value customer purchasing value customer sustainable purchasing customer trust customer commitment
Онлайн хандалт:	https://www.frontiersin.org/articles/10.3389/fenvs.2022.964892/full
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!