The effect of customer trust and commitment on customer sustainable purchasing in e-marketplace, the antecedents of customer learning value and customer purchasing value

The e-marketplace is a platform used by vendors to conduct transactions and shopping. The success of implementing an e-marketplace depends on customers’ sustainable purchasing. This study integrates customer learning (formative construct) and purchasing (reflective construct) values to measure the l...

Disgrifiad llawn

Manylion Llyfryddiaeth

Prif Awduron:	Tanaporn Hongsuchon, Khaled Mofawiz Alfawaz, Taqwa Hariguna, Othman Atti Alsulami
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	Frontiers Media S.A. 2022-08-01
Cyfres:	Frontiers in Environmental Science
Pynciau:	e-marketplace customer learning value customer purchasing value customer sustainable purchasing customer trust customer commitment
Mynediad Ar-lein:	https://www.frontiersin.org/articles/10.3389/fenvs.2022.964892/full
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!