Código QR (código de barras bidimensional)

Unveiling Direct Effects of Service Quality and Price Perception on Brand Trust and Purchase Intention: A Comprehensive PLS-SEM Analysis

Tanzanian telecom industry has shifted from growth to customer retention, highlighting the importance of understanding service quality and price perception. This study explores how these factors influence customer satisfaction, brand trust, and purchase intention, using the SERVQUAL model, Expectanc...

Fuld beskrivelse

Na minha lista:
Hovedforfatter: Robert MAKORERE
Format: Artigo
Sprog:Inglês
Udgivet: University of Oradea Publishing House 2025-09-01
Serier:Oradea Journal of Business and Economics
Fag:
service quality
perceived price
customer satisfaction
brand trust
purchase intention
Online adgang:https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2025/10/OJBE-September-21-35.pdf
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!

Lignende værker