XYZ COFFEE IN THE DIGITAL ERA : ANALYSIS OF BRAND TRUST AND CUSTOMER ENGAGEMENT AS DETERMINANTS OF PURCHASE DECISION
This study analyzes the role of social media marketing activities in influencing purchase intention and purchase decision for XYZ Coffee, with brand trust, brand attitude, and customer engagement acting as mediating variables. A quantitative explanatory approach was employed, involving 200 active s...
সংরক্ষণ করুন:
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Universitas Nusa Cendana
2026-03-01
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| মালা: | Journal of Management Small and Medium Enterprises (SME's) |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/27284 |
| ট্যাগগুলো: |
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