Unveiling Direct Effects of Service Quality and Price Perception on Brand Trust and Purchase Intention: A Comprehensive PLS-SEM Analysis

Tanzanian telecom industry has shifted from growth to customer retention, highlighting the importance of understanding service quality and price perception. This study explores how these factors influence customer satisfaction, brand trust, and purchase intention, using the SERVQUAL model, Expectanc...

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Autore principale:	Robert MAKORERE
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	University of Oradea Publishing House 2025-09-01
Serie:	Oradea Journal of Business and Economics
Soggetti:	service quality perceived price customer satisfaction brand trust purchase intention
Accesso online:	https://ojbe.steconomiceuoradea.ro/wp-content/uploads/2025/10/OJBE-September-21-35.pdf
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