Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing

After the COVID-19 pandemic, the use of virtual platforms, social networks and online applications has been totally modified by returning to face-to-face systems. The mandatory use of these tools in the period of social distancing has led to their extensive development. This paper analyzes the effec...

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Detalles Bibliográficos

Principais autores:	Eloy Gil-Cordero, Carlos Rodriguez-Rad, Pablo Ledesma-Chaves, María-Elena Sánchez del Río-Vázquez
Formato:	Artigo
Idioma:	Inglês
Publicado:	Elsevier 2023-07-01
Series:	Heliyon
Assuntos:	Marketing learning Learning effectiveness Satisfaction PLS-SEM fsQCA
Acceso en liña:	http://www.sciencedirect.com/science/article/pii/S2405844023044031
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