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Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing

After the COVID-19 pandemic, the use of virtual platforms, social networks and online applications has been totally modified by returning to face-to-face systems. The mandatory use of these tools in the period of social distancing has led to their extensive development. This paper analyzes the effec...

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Huvudupphov: Eloy Gil-Cordero, Carlos Rodriguez-Rad, Pablo Ledesma-Chaves, María-Elena Sánchez del Río-Vázquez
Materialtyp: Artigo
Språk:Inglês
Utgiven: Elsevier 2023-07-01
Serie:Heliyon
Ämnen:
Marketing learning
Learning effectiveness
Satisfaction
PLS-SEM
fsQCA
Länkar:http://www.sciencedirect.com/science/article/pii/S2405844023044031
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