The Influence of Brand Experience, Perceived Value, and Brand Trust on Brand Loyalty of Glad2Glow Products among Gen Z in Surabaya
The skincare industry in Indonesia has experienced rapid growth, making skincare a routine necessity for modern society. Amidst increasing competition and reputational risks, companies must understand the factors influencing brand loyalty, particularly among the Gen Z segment, known for being criti...
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| Автори: | , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-10-01
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| Серія: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Предмети: | |
| Онлайн доступ: | https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7536 |
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