QR Code (код быстрого отклика)

The Influence of Brand Experience, Perceived Value, and Brand Trust on Brand Loyalty of Glad2Glow Products among Gen Z in Surabaya

The skincare industry in Indonesia has experienced rapid growth, making skincare a routine necessity for modern society. Amidst increasing competition and reputational risks, companies must understand the factors influencing brand loyalty, particularly among the Gen Z segment, known for being criti...

Полное описание

Сохранить в:
Библиографические подробности
Главные авторы: Hany Susanti, Rizky Dermawan
Формат: Artigo
Язык:Inglês
Опубликовано: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-10-01
Серии:Indonesian Interdisciplinary Journal of Sharia Economics
Предметы:
Online-ссылка:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7536
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!